Later expanded into a Bold weight, the initial one-weight approach encouraged consistency across the Colorplan micro-brand while also acknowledging the inherently visual nature of the offering: in providing a focused palate with just one initial typographic variable, the type deferred to the abundance of colors, textures, and weights that otherwise define the company’s product range. G. F Smith Bold, commissioned in 2014, builds on the equity of Colorplan Paperweight, allowing for more varied brand expression while maintaining a still understated branding system.