| 
READER FAMILY

Reader is a neo–grotesque typeface initially created in
a medium weight, and now re-cut into a base family of six weights with an additional seventh in the form of Reader Black. The typeface itself has been referenced from an RSPB
letter dating 1972. The original typeface, which is unknown, was a monospaced,
rounded face. It had geometric proportions which felt like they wanted
to break free of the restrictions of a monospaced grid.
The construction and geometric properties from this type were taken into
the sketching process of Reader but without the monospaced grid. The proportions
of the typeface were rebalanced to give it a neo-grotesque, 1960's swiss
style feel, but also referencing the symmetry and geometry of the bauhaus.
Weight has also been added to the face, giving a subtle stress to the
characters and allowing easy readability. The ends of every stem, originally
rounded, have been cut off, replaced with horizontal and angled edges
to allow for evenly spaced typesetting.
The name takes itself from the original reference of whom the letter is
addressed to – Reader.

|