Pep has a lot of pep. It is loosely based on a series of experimental designs ranging from the 1920's like Fregio Mecano and Futura Schmuck until the 1960 rendition by Bruno Munari: ABC Con Fantasia. Whilst the UPPERCASE of Pep can be traced back the latter. The entire typeface takes the six geometric elements much further. Through-out the design process, Dries tried to find the extremes within said “rules”. This process resulted in a mixed case type system, even extending into experimental Cyrillic and Greek lettering.
Pep is a typeface that can easily add playful flair, but also balances with restraint and confidence. Experiment with colours! Stylistic alternates! Break the forms! But, apply and utilise playfully at all times.
In the words of Devo:
Vigor, vim, vitality and punch
The ability to act on a sudden hunch
Nerve to tackle the hardest thing
Feet that climb and hands that cling
A heart that never forgets to sing
© Devo, Mark Mothersbaugh, 1980