PEP

Pep has a lot of pep. It is loosely based on a series of experimental designs ranging from Fregio Mecano and Futura Schmuck in the 1920s to Bruno Munari’s ABC Con Fantasia in the 1960s. Whilst the UPPERCASE of Pep can be traced back to the latter, the entire typeface takes the six geometric elements much further. Throughout the design process, designer Dries Wiewauters tried to find the extremes within said “rules”. This process resulted in a mixed case type system, even extending into experimental Cyrillic and Greek lettering.

Pep is a typeface that can easily add playful flair, but also balances with restraint and confidence. Experiment with colors! Stylistic alternates! Break the forms! But, apply and utilize playfully at all times.

In the words of Devo:

Vigor, vim, vitality and punch

The ability to act on a sudden hunch

Nerve to tackle the hardest thing

Feet that climb and hands that cling

A heart that never forgets to sing

That’s Pep

© Devo, Mark Mothersbaugh, 1980

Pep is available in two cuts — Solid and Shapes — both in colourways Classic, Pastel, Hot, Cold, RGN, Gray and Black. It is open to licensing in both Standard (‘STD’) and Professional (‘PRO’) versions, the latter containing language support for Cyrillic and Greek scripts as well as OpenType features, stylistic alternates, and symbols.