Although the original weight of the signage was reminiscent of a Regular, or SemiBold weight, through multiple stages of exploration a larger range of weights was conceived. Originally ranging from Regular, Medium & Black styles, Brick encompassed the original sign’s charms and quirks across two optical sizes. This decision was made to make Brick even more flexible. Through the original manufacturing process of the signs, the type had a low amount of contrast, most likely so the letter’s didn’t break when being made or installed. The design could easily afford, especially in more Display oriented settings, to take on more finesse and detail. The optical size variant, in the Display flavour, utilises a vertical, high contrast, Didone-esque model, whereas comparatively the Text is a squat and retains a low contrast design.