Pets at Home Logomark
As part of the Pets at Home 2023 rebrand, Colophon worked closely with Nomad Studio to refine the brand's logo suite — consisting of a core ‘Pets’ logo and derivative ‘Pets at Home’ and ‘Vets for Pets’ wordmarks.
- Pets Sub-Brand
- Nomad Studio
- 1 Style - Regular
- Adobe Latin-A Extended
- logomark display
The driving force of the rebrand was to unite the pets at home sub brands under the collective ‘Pets’ brand. The ‘Pets’ logo would be used for all general touchpoints of the brand, as well as in conjunction with the Pets Sub-Brand typeface for special initiatives such as Pets Club, Pets Grooming and Pets Foundation. Drawing on this primary ‘Pets’ logomark, separate ‘Pets at Home’ and ‘Vets for Pets’ logomarks were developed for the two core brands.
Counter of «e» balanced with spine of «s»
Consistent angle used in other letter forms
Terminal stroke of P is inspired by an animals’ tail
Claw definition is reduced yet retains the overall shape
Consistency across all radius corners
Soft corners are combined with sharp connections