For its 2014 brand refresh, Colophon was commissioned to create a workhorse sans-serif that the LA-based apparel company could use in concert with several rotating display types. Our proposal to the creative team at Nasty Gal was to create a three-weight type toolkit (as opposed to a traditional type ’family’). This programme negated the inclusion of conventional italics in favor of stylistic features, and also did away with a conventional naming structure (substituting 1, 2, 3 in place of Light, Medium, Bold), allowing in-house designers to respond to the forms inherent to the three weights as opposed to the common use-cases and hierarchies associated with ‘Light’, ‘Medium’, and ‘Bold’.
- NG Grotesque
- Nasty Gal
- 3 Styles: 1 (Light), 2 (Medium), 3 (Bold)
- Adobe Latin-2
- Grotesque Sans Serif